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about us

 

Founded in 2010 by Canadian beauty industry maven Mary Futher, kaia naturals is a brand of clean award winning products both in innovation and product performance. Focused on products that are rooted in simplicity using natural ingredients with decades of history our products are uncomplicated yet luxurious. kaia naturals approaches our collections with thoughtful solutions to the growing number of concerns with products containing toxic ingredients, always conscious of our environmental impact and of course, without cruelty to animals.

Mary Futher has a wealth of experience in the beauty industry from marketing global brands such as Yves Saint Laurent, and holding product development positions at a leading Canadian retailer as well as a celebrity hairstylist brand.  The 2 decades of beauty experience has delivered awards for every product in the kaia naturals collection and has produced a line of clean beauty that is here to stay for many decades to come.

mary signature - kaia naturals

 

about us

 

Founded in 2010 by Canadian beauty industry maven Mary Futher, kaia naturals is a brand of clean award winning products both in innovation and product performance. Focused on products that are rooted in simplicity using natural ingredients with decades of history, our products are uncomplicated yet luxurious. kaia naturals approaches our collections with thoughtful solutions to the growing number of concerns with products containing toxic ingredients, always conscious of our environmental impact and of course, without cruelty to animals.

Mary Futher has a wealth of experience in the beauty industry from marketing global brands such as Yves Saint Laurent, and holding product development positions at a leading Canadian retailer as well as a celebrity hairstylist brand. The 2 decades of beauty experience has delivered awards for every product in the kaia naturals collection and has produced a line of clean beauty that is here to stay for many decades to come.

 

mary signature - kaia naturals

detox your body

Targeting the beauty products with the highest toxic impact, we formulate clean alternatives that are luxurious, high performance and cruelty-free.

looks, feels, & smells luxurious

WITHOUT SYNTHETIC FRAGRANCES

Every scent used in our products is specially formulated by a perfumer. We follow the standards for natural scents set by The International Fragrance Association (IFRA).

our

standards

 

As a Canadian company, our products are formulated in Canada following standards from Health Canada and the EU for cosmetic formulation.

CRUELTY-FREE

As a team comprised of animal lovers and pet owners, we are proud to stand behind a certified cruelty-free company.

THE CREDO CLEAN STANDARD

As a brand partner with Credo Beauty Stores across the United States, we are proud to be compliant with the Credo Clean Standard, a strict policy that ensures the delivery of safe, sustainable, and ethical products for all brands sold in their stores. To read more about the strongest retail policy in an otherwise under-regulated industry, visit credobeauty.com.