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about us

 

kaia naturals® is a Canadian company dedicated to one-of-a-kind, clean and luxurious personal care products. Founder, Mary Futher has a wealth of experience in the beauty industry from marketing global brands such as Yves Saint Laurent, and product development at a leading Canadian pharmaceutical company.

 

We are not just a clean beauty company, but one that creates transformative  product categories and is always conscious of our environmental impact. kaia naturals® has been recognised by Canadian product innovation awards, along with notable accolades from Allure, NYLON, mindbodygreen, FASHION, and THE KIT. kaia naturals® was also named a brand to watch by Mintel in 2018, and handpicked to participate in 2017 Sephora Accelerate, an exclusive program for female founders.

 

“I believe you don’t need more products, you need better products”.

– MARY

mary signature - kaia naturals

 

about us

 

kaia naturals® is a Canadian company dedicated to one-of-a-kind, clean and luxurious personal care products. Founder, Mary Futher has a wealth of experience in the beauty industry from marketing global brands such as Yves Saint Laurent, and product development at a leading Canadian pharmaceutical company.

We are not just a clean beauty company, but one that creates transformative  product categories and is always conscious of our environmental impact. kaia naturals® has been recognised by Canadian product innovation awards, along with notable accolades from Allure, NYLON, mindbodygreen, FASHION, and THE KIT. kaia naturals® was also named a brand to watch by Mintel in 2018, and handpicked to participate in 2017 Sephora Accelerate, an exclusive program for female founders.

– MARY

mary signature - kaia naturals

detox your body

Targeting the beauty products with the highest toxic impact, we formulate clean alternatives that are luxurious, high performance and cruelty-free.

looks, feels, & smells luxurious

WITHOUT SYNTHETIC FRAGRANCES

Every scent used in our products is specially formulated by a perfumer. We follow the standards for natural scents set by The International Fragrance Association (IFRA).

our

standards

 

As a Canadian company, our products are formulated in Canada following standards from Health Canada and the EU for cosmetic formulation.

CRUELTY-FREE

As a team comprised of animal lovers and pet owners, we are proud to stand behind a certified cruelty-free company.

THE CREDO CLEAN STANDARD

As a brand partner with Credo Beauty Stores across the United States, we are proud to be compliant with the Credo Clean Standard, a strict policy that ensures the delivery of safe, sustainable, and ethical products for all brands sold in their stores. To read more about the strongest retail policy in an otherwise under-regulated industry, visit credobeauty.com.