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Easily treat ingrown hairs, dark spot pigmentation, and redness and irritation in the bikini area

$65 ($69 value)








This 2-step system manages the most common and painful bikini line issues caused by shaving and hair removal:

  • Brighten dark spot pigmentation
  • Minimize razor burn, redness and irritation
  • Prevent and treat ingrown hairs


Made with 100% naturally-derived and safe ingredients, safe for intimate areas and all skin types and tones.


  • 1% salicylic acid: natural chemical exfoliant helps unclog pores and hair follicles
  • 2% microexfoliating volcanic sand: gentle and natural physical exfoliant
  • 1% tea tree oil: antibacterial and disinfecting
  • 1% alpha arbutin: helps brighten and even skin tone (a safe alternative to hydroquinone)
  • 10% azelaic acid: helps to brighten and calm redness, while helping to manage folliculitis (inflamed hair follicles) resulting from ingrown hairs
  • 1% Canadian Willowherb™: often one of the first plants to bloom after forest fires, this resilient ingredient traditionally used by Native Americans soothes skin irritation and redness







THE INGROWN BAR: Sodium Palmate*, Sodium Cocoate and/or Palm Kernelate, Aqua/Water/Eau, Glycerin, Pumice Powder, Coconut Acid, Salicylic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Sodium Chloride, Kaolin, Sodium Gluconate

*VS denotes derived from sustainable palm oil

THE BIKINI BRIGHT: Aqua/Water/Eau, Azelaic Acid, Propanediol, Caprylhydroxamic Acid, 1,2-Hexanediol, Alpha-Arbutin, Epilobium Angustifolium Flower/Leaf/Stem Extract , Glycerin, Xanthan Gum

Step 1: the ingrown bar

Wet skin and massage bar for 30 seconds directly onto areas prone to ingrown hairs and clogged pores before rinsing. 

Use 1-2x per week and prior to hair removal treatment to manage ingrown hairs.


Step 2: the bikini bright

Shake well and apply daily to affected areas, morning and night.


Notes for use with hair removal treatments:

  • Wait at minimum of 4 hours to apply following shaving.
  • If using when waxing wait 48 hours before and after treatment to apply.
  • If using during laser hair removal treatments wait 1 week before and after treatment to apply.
  • Follow with SPF/UV protection if areas will be exposed to the sun. 


Precautions: Patch test before use. Discontinue use if irritation develops or persists. Do not use on broken skin. Do not use immediately after shaving. For external use only.

  • the ingrown bar extra large size 5oz
  • the bikini bright 50mL

shipping rates

Free Shipping on orders over $60 (before tax and after discounts) to United States and Canada. 

For orders below $60 to Canada and the U.S., see the table below for shipping rates:

Shipping DestinationStandard Shipping (5-10 days)Express Shipping (3-5 days)
United States$8.00$12.00 / Free for orders $60+
CanadaN/A$8.00 / Free for orders $60+
International N/A - Click to see our Store Locator


kaia naturals would like you to be completely satisfied with your purchase.

We are pleased to offer a 30 day return or exchange if you are unsatisfied with your purchase.

For more information on shipping & returns, click here.


the takesumi bright 2-step bikini line system is designed to manage dark spot pigmentation, razor burn and ingrown hairs

the ingrown bar
2-in-1 exfoliating treatment bar with salicylic acid, tea tree oil and microexfoliating sand

bright deodorant

the bikini bright
3-in-1 solution for dark spot pigmentation, razor burn and ingrown hairs


Each case is different and the longer the pigmentation has been present, the longer it will take to see significant improvement. For this reason we cannot provide a specific brightening timeline that will apply to everyone.

The best way to track progress is to take a picture before beginning treatment, then progress pictures every 1 to 2 weeks.

Post-inflammatory hyperpigmentation is a result of irritation. Brightening treatments will be unsuccessful until underlying cause of inflammation has been addressed. 

We recommend implementing the following tips: 

  • Shaving is the #1 cause due to irritation. Use a shave oil, shave at night and don’t apply anything to the area immediately following shaving. 
  • Avoid using irritating products that contain fragrance in the bikini area
  • Reduce chafing and friction in affected area, including chafing from tight, non-breathable clothing materials 

Yes! It is fragrance free making it safe for all over the body and especially those sensitive areas.

Shake well before use.

Apply daily to affected areas, morning and night. Wait at minimum of 4 hours to apply following shaving or hair removal. Follow with SPF/UV protection if areas will be exposed to the sun. 

PRO TIP: For additional exfoliation and to help reduce the occurrence of ingrown hairs, use the ingrown bar 1-2 times per week or prior to shaving and hair removal. 

The bikini bright was formulated to be safely used in the following areas to manage dark spot pigmentation, ingrown hairs, razor burn, irritation and redness. 

  • bikini and pubic area
  • underarms
  • inner thighs
  • buttocks & “between the cheeks”
  • arms and legs
  • face and neck
  • all over the body

Just be sure to patch test before use and use UV protection if the areas will be exposed to the sun.

The bikini bright is pH balanced and formulated to be safely used in the bikini and pubic area (where hair would typically grow).

It can be used externally on the bikini line, vulva (external) , between the cheeks and inner thighs.

Always patch test before use. Do not apply internally.

Yes, however wait 4 hours after shaving the area before application to avoid skin irritations. 

Yes, however do not use it at least 48 hours before AND 48 hours after waxing the area to avoid skin irritations. It is also best to confirm with your aesthetician if you are still unsure.

Yes, however do not use it 1 week before AND 1 week after a laser hair removal session to avoid skin irritations.

Yes! The bikini bright is pH balanced for the bikini area which means it won’t irritate, burn or sting when used.

If you will be exposing the areas to the sun, always use SPF/UV protection and reapply according to instructions to prevent skin irritations.

Yes! We take pride in having clean and natural ingredients in all our products. Our the bikini bright is safe for all women breastfeeding and pregnant.

The ingrown bar was formulated as a treatment bar for ingrown hairs in sensitive areas such as the underarms and bikini line. To avoid skin irritations in these delicate areas, it was formulated without fragrance so the scent you are smelling is the natural scent of the bar and the active ingredients (tea tree oil). It’s stinky, but it works!

The ingrown bar was formulated to tackle ingrown hairs issues all over the body including:

  • Underarms
  • Bikini line
  • Face/neck
  • Buttocks
  • Arms and legs
  • Naval

Since the bar has both physical exfoliants as well as natural salicylic acid to treat and prevent ingrown hairs, it’s best to use the bar directly on the affected area. Gently massage for 30 seconds then rinse off.

Since this bar is meant to be used on delicate and sensitive areas of the body, it was not formulated with harsh scrubs that are typically found in body exfoliators. These harsh scrubs can cause further damage by compromising the skin barrier causing irritation that leads to infection and hyperpigmentation.

The ingrown bar has two types of gentle yet effective exfoliants:

  1. a physical exfoliant (microexfoliating volcanic sand) which is the gentle scrubbing you will feel
  2. a naturally chemical exfoliant (salicylic acid) which penetrates the pores and unclogs them to prevent irritation and ingrown hairs

The soap can last anywhere from 2-4 months. Remember, it is a natural soap so it should not be left sitting in water.

You can store the ingrown bar on any soap dish, or shower rack. If possible, you should store it outside the shower to keep it away from moisture and allow it to dry between uses.

Customer Reviews

Based on 57 reviews
Powerful Bikini Brightening Milk

I received this product for free from Topbox Marketing for testing and review purposes. This Bikini Bright Brightening Serum is part of my skincare routine now, and it works so well with the Kaia Naturals The Ingrown Bar. I use it after shaving, and it doesn’t cause any irritations. It’s fragrance-free and made with natural ingredients. It helps to soothe redness and irritation. Also, it helps with ingrown hairs, razor burn and dark spot pigmentation. I like the roll on design, and it’s easy to use. I highly recommend you use this serum with the Kaia Naturals The Ingrown Bar for better results.


Melanie Ozark
Great product

I received this product for free from Topbox Marketing for testing and review purposes. I really like how this sure worked. I didn't have any redness or irritation after shaving. It left my skin nice and smooth. ##freeproduct

Bikini Brightening

I received this product for free from Topbox Marketing for testing and review purposes. I am very excited to have gotten this since I easily get ingrown hair and darkening in the bikini area. I dont expect magic, but the product has helped decrease some of the issues. I feel like if i continue it for long, I’ll see improvement. Roll on is very easy to use #freeproduct

Nati G
The best l!!!

I love this product I got a free sample from top box and I’m so happy I did. This was my first time trying this product and I’m in love it works wonders. I have sensitive skin and since I’ve been using this product I don’t get any razor bumps it’s so smooth and bright

Krystle Newkirk

I absolutely love this serum! No redness or irritation after shaving when using this. Highly recommend! And it’s fragrance free. I received this product for free from Topbox Marketing for testing and review purposes. #freeproduct