MEET MADAME SWEAT
Clean beauty industry maven and product developer Madame Sweat (Mary Futher) founded kaia naturals after spending 20 years working for iconic global beauty brands.
Following the launch of her cult favorite takesumi detox charcoal deodorant, consumers turned to Mary for advice on underarm odor and uncomfortable body issues.
With her product development expertise and insights from consumer feedback, Madame Sweat now shares advice on modern hygiene etiquette for grooming, hosting, home and travel on Instagram, TikTok and her popular blog called The House of Hygiene.
HOW IT ALL STARTED
Helping consumers find success with natural deodorant since 2016, kaia naturals is on a mission to provide solutions that address common underarm complications and struggles with excess odor, sweat, dark spot pigmentation and the detox period that occurs when transitioning from antiperspirant. These challenges are often overlooked by deodorant companies.
kaia naturals is leading the clean underarm care category with a line of award-winning products made with plant-based ingredients and planet friendly packaging, specifically designed for problem underarms.
P.S. “Kaia” is a derivation of Gaia, which is Greek for “earth”.
